Mirabelle is a cabin style hotel concept located in Felton, CA. Targeting seniors and retirees, its brand needs to convey trust with a balance of rustic nature and cleanliness. My job was to craft and apply the logo, graphics and tone of voice across stationery, toiletries sand guest takeaways.
In order to keep the crunch of Felton, without forsaking readability, I use Embury for labels, signage, and tone of voice. Fieldwork's high x-height and low contrast is great for small text, as it reads like a new friend with pure motives. Stationery is produced with recycled kraft paper to communicate Mirabelle's environmental forwardness. With the limited color palette, I brought in texture where possible or practical.