This project, I conceptualized a conference, along with its theme, Women In Tech—Zero In. This conference "zeros in" on the individuals & innovators under the vast tech umbrella. My focus on this project is towards a clean but striking apparel and environmental graphics.
Suisse Int typeface and a grid layout provide a classic, clean and sturdy typesetting. Using a tech purple added an element of industry familiarity, but also sparks the imagination. The circular graphics in use are versatile for many environments, which helped streamline the whole identity. Dramatically scaling them them according to their application reflects the scalability of technology and how impactful it can be on both large and small scales.