Surface Magazine touches on temporary body art used across different cultures. Target audience are women, especially artists, age 25–40 and, in theory, would already be interested/knowledgable in this topic. Therefore, I want to honor, respect and celebrate the subject at hand through minimal graphics and play with negative space.
To add a bit of nature to an editorial concept, I use my very own fingers to paint out letters for the logo, then combine it with the lovely Haboro. Using two and three column grids, I creat some healthy negative space with a surprise rebellion of graphics and pull quotes. This creates textures, movement and curiosity—as the body arts themselves. Photography is adjusted for a warm boho feel, with some grain to announce the longevity of body ornamentation.