course logo & packaging
category branding
completion 2021
typography industry, ff good pro
deliverables logo, brand guide, brand audit, instagram template

Play It Again Sports is an athletic goods retailer, specializing in buying, selling and trading used gear. As a locally owned franchise, they struggle with cohesion across the board—from a 30 year old logo, horrifying in-store signage, to a social media presence that is virtually non-existent. Owners are busy and don't have the time to put much thought or action into marketing & branding. My goal is to create practical unification.


Keeping the orange and pink palette, a fresh logo is constructed using Industry in all lowercase to convey their authority while remaining approachable. Good Pro is an expansive type face, perfect for multi-faceted signage. All franchises, in theory, have access to a unifying brand guidelines book, printing portal and social media templates. All the user would need to do is click and type or drag and drop. 

brand health check

franchise consistency  ​​​​​​​

Constructed with custom branded letter size paper and a simple type setting ensures cohesive signage, which can be quickly typed up and produced with any printer.

social media templates

These custom Instagram templates include predetermined type boxes and image frames for dragging in photos. Using Canva's background editor for new arrivals and adjusting local athletes photo saturation ensures clean and consistent social media posts.

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